See the world of Flexform through fresh eyes at the renowned Italian brand’s new Singapore Flagship. Showcasing Flexform’s designs in their element, the new showroom is a customised environment that personifies the label’s ethos of discreet and enduring contemporary elegance. Launched by KL-based Studio216, the 3,000sqf street level space is fronted by a 13-metre wide and six-metre high glass facade along a busy thoroughfare in the upscale Newton area.The showroom is spread over two levels and takes its design cues from the brand’s pavilion at this year’s Salone del Mobile in Milan. Designed by Antonio Citterio, it was the iconic architect’s contemporary take on La Dolce Vita (the good life). Citterio is a longtime Flexform collaborator who also art-directed Flexform’s 2017 collection.
Flexform at Salone del Mobile Milan 2017
This new direction for the Flexform environment comprises living islands organised around iconic products, and feature pale travertine flooring and dark aluminium strip ceilings together with internal courtyards filled with lush greenery. The result is a space that is both unmistakably modern as well as emblematic of the brand’s signature timeless style and discreet luxury.
Flexform Singapore Flagship
Best known for its sofas, Flexform doesn’t create showstoppers that only last a season. A Flexform sofa has been
likened to an impeccably tailored blue blazer in the world of clothing: simple, evergreen and refined, down to the
smallest details. Colour palettes veer towards calming neutrals such as ivory, sand tones, warm greys, champagne, and burnished metal hues, with leathers in shades of cowhide, tobacco, honey, and dove grey. Flexform’s commitment to making products of extremely high quality is also underscored by the proud fact that their production has been based in a single manufacturing plant in Meda, Italy since the brand’s inception in 1959.
Groundpiece Sofa (2001) by Antonio Citterio